National Day of China: The Golden Week Holiday
Illustration by Diamonster
On October 1st, 1949, a momentous event took place in China as President Mao officially declared the formation of the People's Republic of China, marking the birth of a new nation. Since then, October 1st has been celebrated as National Day, becoming one of the most significant symbols of the country's pride and patriotism.
In 1999, National Day was designated as a seven-day national holiday, famously known as the "Golden Week holiday" by Chinese citizens. This extended holiday period allows people to take time off from work and engage in various activities to commemorate and celebrate their country's founding.
One of the traditional ways to celebrate National Day is with a flag-raising ceremony at Tiananmen Square in Beijing. Early in the morning on October 1st, a solemn and patriotic ceremony takes place, with the national flag being hoisted amidst patriotic fervor. This is followed by a grand parade showcasing China's military force, which takes place every five years and is broadcasted live on TV to be celebrated by people all over the nation.
Travelling has also become a popular way to celebrate National Day. Many people take advantage of the seven-day holiday to plan trips with family, friends, or even embark on solo adventures. While domestic destinations within China are popular choices, more and more Chinese citizens are also opting to travel overseas during this holiday period, exploring different cultures and experiencing new adventures.
National Day is a time for Chinese people to come together, show their patriotism, and celebrate the achievements and progress of their nation. It is a time of national pride, unity, and joy, with various festivities, ceremonies, and activities taking place all across the country during the seven-day Golden Week holiday.
Illustration by Jazzy Yuan
Jazzy Yuan, a talented illustrator, created stunning key visual and poster illustrations for Jungfrau, capturing the breathtaking experience of traveling around the beautiful region of Jungfrau in Switzerland from various visual angles. These illustrations are a visual treat for viewers, showcasing the magnificent landscapes and iconic public transports that make Jungfrau a dream destination for travelers.
The illustrations are immersive and transport viewers into the world of Jungfrau, depicting the stunning natural beauty of the region. From snow-capped mountains and lush green valleys to crystal-clear lakes and picturesque villages, Jazzy Yuan's illustrations capture the awe-inspiring scenery of this Swiss wonderland. The use of vibrant colors, intricate details, and creative compositions make the illustrations visually appealing and evoke a sense of wonder and excitement.
In addition to the natural landscapes, the illustrations also feature iconic public transports that are synonymous with the Jungfrau region. From the famous Jungfrau Railway, with its cogwheel trains chugging up the mountains, to cable cars and gondolas that offer panoramic views, Jazzy Yuan's illustrations showcase the unique modes of transportation that are an integral part of the Jungfrau experience.
The key visual and poster illustrations by Jazzy Yuan for Jungfrau not only capture the beauty of the destination but also evoke a sense of adventure and exploration. They inspire viewers to embark on a journey to Jungfrau and immerse themselves in the majestic landscapes, iconic transports, and unforgettable experiences that the region has to offer.
Illustration by Sang Miao
Sang Miao has created captivating illustrations for The Beast home fragrance series packaging. These illustrations depict different cities around the world, such as Santorini, Granada, Bangkok, and more, aiming to capture the romantic and unique experiences of these cities through the power of scent and imagination.
The illustrations are beautifully crafted, showcasing the iconic landmarks, cultural elements, and distinctive architecture of each city. From the white-washed buildings and blue-domed churches of Santorini to the intricate details of Granada's Alhambra palace, and the bustling streets of Bangkok, Sang Miao's illustrations transport viewers to these different cities, evoking a sense of wanderlust and curiosity.
The illustrations are not just about the visual representation of the cities, but also about creating an immersive experience through the power of scent. The home fragrance series aims to trigger the imagination and emotions associated with each city by using fragrances that capture the essence of their unique atmospheres. The illustrations on the packaging serve as a visual invitation to explore the scents and transport oneself to the romantic and enchanting ambiance of these cities in the comfort of their own home.
Sang Miao's illustrations for The Beast home fragrance series packaging are a perfect blend of art and sensory experience, creating a unique and captivating packaging design that enhances the overall product experience. They inspire customers to embark on a sensory journey and create their own olfactory memories of these beautiful cities around the world.
Illustration by Zi Li
Zi Li created this stunning illustration for Airbnb Experiences. As part of Airbnb's new approach to invite illustrators from the international community, Zi Li's artwork reflects Airbnb's creative culture and captures the essence of the travel and tourism industry.
The illustration depicts a vibrant scene, showcasing the diverse experiences and activities that Airbnb Experiences offer to travelers. From cycling through picturesque landscapes, exploring local markets, enjoying cultural performances, and engaging in outdoor adventures, Zi Li's artwork encapsulates the spirit of Airbnb Experiences and the joy of immersive travel experiences.
The use of bold colors, intricate details, and playful elements in Zi Li's illustration adds depth and richness to the artwork. It conveys a sense of excitement, discovery, and wonder that travelers can experience through Airbnb Experiences. The illustration also portrays the spirit of community and connection that Airbnb fosters among travelers and hosts, creating a sense of belonging and shared experiences.
Airbnb Experiences have become an integral part of the travel industry, offering unique and personalized experiences for travelers to explore local cultures, connect with communities, and create meaningful memories. Zi Li's illustration for Airbnb Experiences captures the essence of these offerings, inspiring travelers to embark on memorable adventures and make the most out of their travel experiences with Airbnb.
Illustration by Zaoyu Lin
Zaoyu Lin created a captivating illustration project for Fliggy Travel App, a Chinese online tourism agency belonging to Alibaba Group. The project revolves around recreating the Chinese character "Play (玩)" by combining the format of illustration-making, with a backdrop of popular tourist cities like Xiamen and Hangzhou.
The concept of the project is to convey the idea of exploration and playfulness through the Chinese character "Play". Zaoyu Lin uses a unique approach by assembling images of local cuisine and tourist attractions in Xiamen and Hangzhou to form the character "玩". The illustrations are carefully crafted, showcasing the unique features and cultural elements of each city in a creative and visually appealing way.
The illustrations are then displayed on Fliggy's app, adding a touch of creativity and vibrancy to the user interface. They serve as a visual representation of the travel experiences and attractions that users can explore through the app. The combination of the Chinese character "Play" with the imagery of local cuisine and tourist spots creates a sense of excitement, adventure, and curiosity, encouraging users to embark on their own exploration and play in these cities.
Zaoyu Lin's illustration project for Fliggy Travel App successfully captures the essence of travel and adventure, while incorporating elements of Chinese culture and language. The illustrations are not only visually appealing but also tell a story of the unique experiences and attractions that Xiamen and Hangzhou have to offer. They add an artistic and playful touch to the Fliggy app, making it an engaging and enjoyable platform for travelers to plan and book their trips.
Illustration by Fan Zeng
Fan Zeng created a captivating series of illustrations for NAYUKI, a tea beverage brand in China. The illustrations showcase different urban cities in China, depicting their unique features in Fan Zeng's distinct visual language. These illustrations were designed for product packaging, including paper carriage bags, gift cards, and tea cup sleeves.
Each illustration captures the essence of a specific city, highlighting its historical and modern cultural elements, landscape attractions, and local lifestyle. Fan Zeng's unique artistic style and attention to detail bring out the beauty and charm of each city, creating visually appealing and engaging illustrations.
The illustrations are not only visually stunning but also serve as a representation of the city's identity and culture. They convey a sense of place and evoke a sense of curiosity and wanderlust in the viewers. The illustrations on the packaging add an artistic touch to NAYUKI's products, making them visually appealing and memorable for customers.
With the current trend of domestic travel due to the pandemic, these illustrations are particularly relevant as they showcase different cities in China, which can inspire travelers to explore the rich cultural heritage and diverse landscapes of their own country. Fan Zeng's illustrations for NAYUKI's product packaging not only enhance the brand's visual appeal but also promote the beauty and uniqueness of China's urban cities, enticing customers to indulge in the tea beverages while also appreciating the cultural richness of the cities depicted in the illustrations.
