Nanjiao Xi

Nanjiao Xi, who currently works at ByteDance, is the brand visual director for the global product - Jianying, which is part of the Douyin (TikTok) family. With 12 years of experience serving various top internet products, Nanjiao Xi has rich commercial practical experience and has designed several phenomenon-level brands with over 100 million daily active users.

Years of commercial brand thinking have been deeply influenced by local culture, resulting in a unique understanding of Chinese Eastern aesthetics. Nanjiao Xi attempts to merge the rational beauty of "neat and distinct" vector geometry with the "pursuit of similarity and focus on artistic conception" of traditional Chinese painting scenes, expressing visual sensations that better conform to modern aesthetic demands. This "both familiar and unfamiliar" atmosphere also carries Nanjiao Xi's exploration of Eastern aesthetics and will continue to be the direction of exploration in the future.

Press: Modern Weekly, Web Designing, iLook

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